Assignment Notes

Purpose and Goals

The purpose of my portfolio is to present myself as a capable and motivated Digital Marketing professional who is ready to contribute value to an employer. As a student, I have explored different aspects of digital marketing through projects, coursework, and practical applications, and this portfolio allows me to showcase the skills I’ve developed and the results I’ve achieved.

My goals as a digital marketer are:

• To demonstrate my skills and growth – showing how I’ve applied classroom knowledge in real projects, from social media campaigns to SEO strategies and content creation.
• To highlight my versatility – proving that I can adapt to different marketing tools, platforms, and strategies, whether it’s social media, email marketing, analytics, or branding.
• To build credibility with potential employers – offering evidence of what I can do rather than just stating it, giving them confidence in my ability to deliver.
• To attract opportunities – positioning myself as a strong candidate for internships, entry-level roles, or freelance projects in digital marketing.

This portfolio is not only a record of what I have done so far, but also a clear statement of what I am capable of and what I aim to achieve as I grow into a professional career in digital marketing.

Hosting Provider Selection Rational

For this project, I selected Namecheap’s Stellar (basic) hosting plan. The Stellar plan provides 20 GB of SSD storage and supports up to three websites, which is more than adequate for the needs of this assignment. Importantly, it includes a free SSL certificate, which ensures that my website will be secure and accessible through HTTPS. Security is a priority for any site, and having SSL included as part of the plan allows me to meet the course requirements without additional cost. Additionally, Namecheap provides 24/7 customer support, which gives me confidence that I can resolve technical issues quickly if they arise. The plan also includes twice-weekly backups, providing a safety net to restore my work if needed. Cost was also an important consideration. The Stellar plan is competitively priced at CAD6$ per month, and it fits my budget as a student.